Thrasio acquisition expands its portfolio of Amazon seller businesses to 150.
The leader among Amazon aggregators announced acquisition of three brands on 8 September 2021.
The company did not disclose the breakdown on the individual deals.
The move is significant as it signals a shift on Thrasio’s part to larger deal sizes. With $1.7 billion in funding, the company can afford to select high-dollar brands. In fact, Thrasio said that its average deal size has more than doubled.
The three companies signed are category leaders: SafeRest, a leading seller of mattress protectors; Wise Owl Outfitters, a popular camping equipment retailer; and Danjor Linens, which specializes in affordable, high-quality bedding. In making the announcement, Thrasio said that these three brands are expected to generate more than $90 million in sales for the company over the course of their first year.